The Magic of NPS Surveys • September 19, 2023 • 7 months ago

In the ever-evolving world of business, connecting with your customers on a deeper level is the key to success. One tool that’s been making waves in this regard is the Net Promoter Score (NPS) survey.

What’s the Deal with NPS?

Net Promoter Score, or NPS for short, is like a crystal ball for your business. It helps you see how much your customers love what you’re offering. This magical metric was conjured up by Fred Reichheld in 2003 and has since become a go-to tool for businesses to gauge customer satisfaction. The heart of NPS lies in a single question:

“On a scale of 0 to 10, how likely are you to recommend our product/service to a friend or colleague?”

Based on their answers, customers fall into three categories:

Promoters (Score 9-10): These folks are your cheerleaders. They’re not just happy; they’re over the moon and likely to shout your praises from the rooftops.

Passives (Score 7-8): Passives are content but not exactly jumping for joy. They might recommend you, but they won’t be singing your praises at every opportunity.

Detractors (Score 0-6): Detractors are your unhappy campers. They’re the ones who could potentially badmouth your business.

Calculating NPS

Calculating NPS is easier than brewing a cup of tea. You just subtract the percentage of Detractors from the percentage of Promoters. The result can range from -100 (ouch) to +100 (yay). A higher score means your customer relationships are in good health, while a lower score suggests you’ve got some work to do.

NPS = % Promoters – % Detractors

Why NPS Surveys Are Gold

Peek into Customer Loyalty: NPS surveys give you a front-row seat to customer loyalty. Knowing your Promoters from your Detractors is like having a backstage pass to your business’s success.

Unearth Improvement Opportunities: Most NPS surveys include a little comment box where customers can spill their thoughts. This feedback goldmine can show you exactly where your business needs a little TLC.

Friendly Competition: With NPS, you can compare your scores across timeframes, products, or even competitors. It’s like seeing how fast you can run against the best in the business.

Growth Crystal Ball: Research suggests that companies with high NPS scores tend to grow their revenue faster. Happy customers are like fertilizer for your business’s growth.

Simple as Pie: NPS surveys are a breeze for customers. They’re short and sweet, so you won’t scare anyone away with a never-ending questionnaire.

NPS Survey Best Practices

To sprinkle a little extra magic on your NPS surveys, consider these tips:

Timing Matters: Send NPS surveys at just the right moment in your customer’s journey, like after a purchase or a chat with your support team.

KISS (Keep It Simple, Sweetie): Your NPS question should be crystal clear, no head-scratchers allowed. Avoid making the survey as long and complicated as a wizard’s spell.

Take Action: When customers share their thoughts, don’t let them disappear into the ether. Use their feedback to make your business even better and let them know their voices are heard.

Divide and Conquer: Don’t forget to slice and dice your NPS data by different customer segments. This can reveal hidden gems of insight.

Stay in the Loop: NPS isn’t a one-time thing. Keep your finger on the pulse by regularly checking your scores, just like you’d keep an eye on a magic cauldron.


NPS surveys are like your business’s trusty sidekick on the quest for customer satisfaction. By asking a simple question and crunching some numbers, you can get a glimpse into your customers’ hearts and minds. Remember, NPS is just one piece of the puzzle. Pair it with other customer feedback tools to get the full picture of what makes your customers tick. In the end, a satisfied and loyal customer base is the secret ingredient for a thriving business. So, go ahead, sprinkle some NPS magic on your strategy and watch your customer relationships flourish!